Our Agents

Rockfinch Realty is a full-service property management and real estate brokerage. Our unique approach and integration give us a bird’s-eye view on market trends that will give you an edge with your next deal. From managing apartment buildings to buying your dream home, we offer unparalleled customer service and use the latest technologies to simplify the process.

Contact us today for any of your real estate needs.

Chelsea HeadshoCHELSEA M. ROELOFS
BROKER

Chelsea is the Broker of Rockfinch Realty, a full-service property management and real estate brokerage. This year, she closed over 40 transactions and currently manages almost 100 rental units.

A Tucson, Arizona native, Chelsea has lived in Michigan since 2004. Hillsdale College, her alma matter, brought her here from the desert, but a love of West Michigan made her stay. Her one complaint is....the snow.

Chelsea started her career in real estate during the 2008 Financial Crisis when she bought her first duplex. Since then, she has worked with the largest brokers in the midwest, boutique management firms, and banks maintaining distressed assets. She puts that experience to work everyday for her partners at Rockfinch Realty, offering custom solutions to their real estate needs.    

When she's not busy with work, Chelsea spends time with her husband and four children, plays Billy Joel and Toto songs on the piano, and reads Russian novels.

TRAYCE WILLIAMS
616.275.4331
REALTOR/PROPERTY MANAGER

With 30+ years of real estate experience, across the U.S. and internationally, Trayce brings unique design and investment qualifications to the Michigan real estate market.

Trayce is a licensed General Contractor and property manager who has overseen new construction, interior and exterior remodeling and design, and historic renovation and preservation projects.  She specializes in helping both sellers and buyers discover the potential in every listing. 

An Honors graduate of the University of South Florida, and a mother of 3 sons, Trayce is a licensed Realtor in both Michigan and Florida.  She utilizes her extensive experience, knowledge and contacts to help families and organizations with relocation, financing, and negotiation.

In her off time, Trayce is a competitive, pickleball player, digital artist, and classically-trained pianist, who enjoys gardening, cooking, and hanging out with her boys.

TYLER JACKSON
616.540.4606 

AGENT

I'm an agent of Rockfinch Realty, and have 225 sales of real estate wisdom to offer. On top of that a BBA degree from Davenport University. With my knowledge of human nature, psychology and traditional education, I'm confident I can be a great help in your buying or selling process. Some of my business philosophies are: When buying or selling a home, we want low pressure and low stress and when problems arise they just another opportunity to show my charm. 
I’m here to serve! 

JESSE FRANSTEN
989.370.4657
AGENT

Jesse is a born and bred West Michigander. His interest in Real Estate was nurtured from a young age by his father, with whom he worked managing the family rental properties.  

After graduating from Grace Baptist College, he obtained his real estate license. When not engaged in real estate, Jesse can either be found helping his dad on the farm or attending to his garden.

KYLE HALL
Email
AGENT

Kyle is one of our Licensed Real Estate Salespeople. This year, he closed close to 30 transactions and is quickly approaching his 100th real estate transaction in his 2 and a half years of practice.

He originally moved to Grand Rapids 8 years ago after growing up in Newaygo, Michigan. Although he would like to be back in the a more rural setting at some point, for the time being he is loving life in Grand Rapids with his wife Courtney, and his new baby daughter, Luna.

Kyle works closely with Tyler Jackson on Tyler's team of salespeople. Together they believe that they compliment each other well, adding their own individual techniques to the real estate transaction process.

When he's not working or studying real estate, Kyle enjoys spending time with his family and friends at his home, going to the movies, and reading.